This workshop presents an overview of available modes of survey data collection as well as an introduction to the survey response process and implications for questionnaire design. Participants will gain an appreciation of the tradeoffs inherent in survey design decisions and how design can affect data quality and survey errors. The format consists of lectures and several exercises. Topics include:
Survey errors, in particular measurement, coverage, and nonresponse error.
What to consider when selecting a data collection method for a particular research question.
How to reduce measurement (response) error through question wording/format and questionnaire structure.
The role of the interviewer and interviewer effects.