Presented By: Business+Impact at Michigan Ross
Designing to Do Good: A Conversation with Marcus Collins
Join the +Impact Studio at Ross for a discussion on doing good by design, with parttime U-M LEO professor in Marketing and Chief Consumer Connections Officer at Doner. Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share to create contagious marketing programs that extend across both the online and offline world of ‘social.’
As part of the school’s Business+Impact initiative, the +Impact Studio brings together students from Ross and other disciplines in applying design principles to translate insights from faculty research into practical solutions to societal challenges. Studio faculty Jeffrey Sanchez-Burks and Jerry Davis will be on hand to engage Mr. Collins in a lively discussion about his work in marketing and his connection to Detroit.
As part of the school’s Business+Impact initiative, the +Impact Studio brings together students from Ross and other disciplines in applying design principles to translate insights from faculty research into practical solutions to societal challenges. Studio faculty Jeffrey Sanchez-Burks and Jerry Davis will be on hand to engage Mr. Collins in a lively discussion about his work in marketing and his connection to Detroit.
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