BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UM//UM*Events//EN
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/Detroit
TZURL:http://tzurl.org/zoneinfo/America/Detroit
X-LIC-LOCATION:America/Detroit
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20070311T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20071104T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20230905T155751
DTSTART;TZID=America/Detroit:20230912T140000
DTEND;TZID=America/Detroit:20230912T150000
SUMMARY:Livestream / Virtual:Positive Links Speaker Series
DESCRIPTION:Positive Links Speaker Series: For the Culture\nMarcus Collins\nTuesday\, September 12\, 2023\n2:00 - 3:00 p.m. ET\nFree\, registration required to obtain login information\n\nEvent link:\nhttps://positiveorgs.bus.umich.edu/events/for-the-culture/\n\nPositive Links:\nThe Positive Links Speaker Series\, presented by Michigan Ross’ Center for Positive Organizations\, offers inspiring and practical science-based strategies to build and bolster thriving organizations. Attendees learn from leading positive organizational scholars and connect with our community of academics\, students\, staff\, and leaders.\n\nAbout the talk:\nThere is no force more influential on human behavior than culture. What we wear\, what we watch\, who we marry\, how we vote\, what we support\, what we do\, and just about every aspect of daily living is informed by—and in many ways governed by—our cultural subscription. However\, our understanding of culture lacks the depth necessary to fully harness its power and integrate it into our business and leadership practices\, which inhibits today’s leaders from fully leveraging its sway to get people to take action. Those who understand the dynamics of culture are more likely to have influence\, while those who do not are almost always influenced by those who do. Therefore\, the aim of this talk is to unpack what gets us to a level of cultural understanding that can be used to drive behavioral adoption—i.e.\, get people to buy\, get companies to innovate\, get teams to become more customer-centric\, get employees to adhere to a new policy\, and the like—and\, subsequently\, drive business success for positive leaders. \n\nStudent Watch Party: Watch this streamed session together with other students for an in-person community experience followed by a structured discussion about how to put insights from Positive Links into practice. Registration for the Student Watch Party is included as an option when registering for this session of Positive Links.\n\nAbout Collins:\nMarcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy\, New York\, a marketing professor at the Ross School of Business\, University of Michigan\, and the author of the best-selling book\, For The Culture: The Power Behind What We Buy\, What We Do\, and Who We Want To Be. Collins is a recipient of Advertising Age's 40 Under 40 award and an inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently\, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology\, the “Made In America” music festival\, and the Brooklyn Nets\, among others. Before his advertising tenure\, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.\n\nHost:\nMonica Worline\, Faculty Director of Engaged Learning and Innovation\, Center for Positive Organizations\n\nSeries Sponsors:\nThe Center for Positive Organizations thanks Sanger Leadership Center\, Tauber Institute for Global Operations\, and Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies for their support of the 2023-24 Positive Links Speaker Series.\n\nSeries Promotional Partners:\nAdditionally\, we thank Ann Arbor SPARK and the Managerial and Organizational Cognition (MOC) Division of the Academy of Management for their Positive Links Speaker Series promotional partnerships.
UID:111587-21827279@events.umich.edu
URL:https://events.umich.edu/event/111587
CLASS:PUBLIC
STATUS:CONFIRMED
CATEGORIES:Business,Center For Positive Organizations,Discussion,Faculty,Free,Graduate,Michigan Ross,Staff,Talk,Undergraduate
LOCATION:Off Campus Location
CONTACT:
END:VEVENT
END:VCALENDAR