BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UM//UM*Events//EN
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/Detroit
TZURL:http://tzurl.org/zoneinfo/America/Detroit
X-LIC-LOCATION:America/Detroit
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20070311T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20071104T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20241223T141209
DTSTART;TZID=America/Detroit:20250221T133000
DTEND;TZID=America/Detroit:20250221T150000
SUMMARY:Workshop / Seminar:Learning to Sustain Success in Creative Industries: The Enduring Impact of Initial Novelty
DESCRIPTION:Creators who generate hit products enjoy outsize success in creative industries. But too often\, creators fail to learn from their initial hits\, as their subsequent products lack the audience appeal of their initial hits. In this paper\, I develop theory on learning transfer in creative work\, focusing on how creators’ learning is shaped by the novelty (vs. typicality) of their initial hits in creative industries. I propose that creators who develop relatively novel initial hits are more likely to transfer deep learning that enhances the audience appeal of their subsequent creations\, helping them generate additional hits after their initial one. I tested the theory using two studies: an archival study of 1\,601 book authors and a pre-registered experiment. The archival study showed that authors with novel initial hits had better subsequent hit rates—a likely indicator of learning—than authors with more-typical initial hits. The experiment provided causal evidence that creators learn more deeply and effectively from novel than typical initial hits. Whereas prior research emphasizes that individuals learn best from multiple episodes of success\, failure\, or both over time\, this research suggests creators who achieve novel initial hits can and do learn from one episode of extreme success.
UID:130314-21865744@events.umich.edu
URL:https://events.umich.edu/event/130314
CLASS:PUBLIC
STATUS:CONFIRMED
CATEGORIES:Business,Discussion,Entrepreneurship,Free,In Person,Interdisciplinary,Organizational Studies,Presentation,seminar,Sociology,Speaker,Talk
LOCATION:Ross School of Business - R0220
CONTACT:
END:VEVENT
END:VCALENDAR