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Presented By: Erb Institute / Ross Business School and School for Environment & Sustainability

Peter Sinclair / Erb Institute Speaker Series

Communicating Climate Science in the Disinformation Era

Peter Sinclair / Erb Institute Speaker Series Peter Sinclair / Erb Institute Speaker Series
Peter Sinclair / Erb Institute Speaker Series
Co-sponsored by: Erb Institute, Michigan League of Conservation Voters, Sierra Club, Michigan Environmental Council, and Ecology Center

This event will showcase Peter’s creative use of social media on climate change communication and connect the Institute more closely with the local environmental community. A primary obstacle climate scientists face in educating the public and decision makers on the realities of global warming, is the well funded, well organized and coordinated effort of climate denialists on the internet.

One of the most effective social media initiatives to push back against climate denialism has been Peter Sinclair’s “Climate Denial Crock of the Week“, the YouTube series that confronts and calls out climate deniers, deftly dissecting fossil funded disinformation and propaganda. Mr. Sinclair is now producing a companion series, “This is Not Cool”, through The Yale Forum on Climate Change and the Media. Hailed by Scientists and Journalists around the world, Sinclair’s videos have been among the clearest, most passionate, most effective and searingly funny counterattacks on the anti-science movement. In July of 2013, he traveled with a scientific team to the Greenland ice sheet as part of the “Dark Snow Project”, documented in Rolling Stone magazine.

Now there is a new challenge. The Intergovernmental Panel on Climate Change will release it’s Fifth Assessment Report on global warming science in September, 2013. The climate denial noise machine is already mounting attacks to confuse the media and smear the scientific community. A broad based, well informed citizen-science defense of truth and fact is needed to keep climate deniers from fogging the issues yet again.

Come see a presentation of what’s working in climate communication, and join in the effort to push back against the tide of disinformation that is threatening our children’s future, and civilization itself. Mr. Sinclair will illustrate the science with video clips, discuss what works, and what doesn’t in climate communication, and relate stories from the media wars that have shaped coverage of the most important issue of the millennium.

“The sharpest climate denier debunker on YouTube.” - TreeHugger
“The most important videographer on the planet” - Daily Kos
“Our Favorite Climate de-Crocker” - Joe Romm, Climate Progress
Peter Sinclair / Erb Institute Speaker Series Peter Sinclair / Erb Institute Speaker Series
Peter Sinclair / Erb Institute Speaker Series

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