Born in 1970, Assi El Helani has been a major figure in the music scene of the Middle East since the 1990s. With participation in numerous important musical events, including the Carthage Festival, the Baalbeck International Festival, and concerts throughout Europe, the Arab World, and America, he is regarded as one of the true superstars to emerge from Lebanon. He is also actively involved in humanitarian issues, performing at fundraising concerts throughout the Middle East in support of many different charities, including the World Food Program of the United Nations and the Women's Development Association Hayati. His music videos give a nod to his reputation as a talented actor who has received numerous offers for leading roles in Arab films and television series. With more than a dozen recordings to his name, Assi El Helani's popstar status makes him an incredibly exciting addition to the UMS series.