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        "event_title":"ClariTEA: Informal Undergraduate Advising Event",
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        "combined_title":"ClariTEA: Informal Undergraduate Advising Event: Fall 2026",
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        "combined_title":"Knowing the Numbers: Performance Data and Microenterprise Outcomes in Uganda: Emma Riley, University of Michigan",
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        "description":"Can increasing business owners\u2019 knowledge of their enterprise performance improve firm outcomes? We explore this question through a randomized controlled trial (RCT) with retail businesses in Kampala, Uganda. Firms were randomly assigned to one of three groups: (1) control, (2) record-keeping encouragement, or (3) record-keeping plus fortnightly business analytics (the ``Performance Report'')---simple summaries of key business metrics over time. After one year of these interventions, we find that receiving the Performance Report leads to substantial increases in profits, sales and the value of inventory alongside improvements in the accuracy of owners' knowledge of their own sales, inventory management and the quality of record-keeping. In contrast, encouraging record-keeping alone has no measurable effect, suggesting that merely keeping records is not sufficient to improve business outcomes. Our findings indicate that efforts to support microenterprises should move beyond record-keeping training and provide tools to enable business owners to understand and monitor their business performance over time.",
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