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Research on denial and ignorance has begun to highlight the tactics and everyday practices that enable distancing, ignoring, and evasion, uncovering the ways fields, organizations, and individuals continually \u2013 and often creatively \u2013 arrive at not-knowing. Despite being pervasive and socially consequential, ignorance is understudied. Leveraging in-depth interviews and observations of participants in a women\u2019s leadership development program at a large non-profit organization over a three-year period, we outline a new theoretical approach for understanding how not-knowing is produced and sustained. In this talk, we share insights into \u2018managing knowing,\u2019 or how relevant but unwelcome, uncomfortable, or problematic information is not attended to, actively ignored, and kept out of mind. 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