The Michigan Interactive and Social Computing group at UMSI will host Oded Nov for a talk on "Personality-Targeted Design: Theory, Experimental Procedure, and Preliminary Results."

Abstract: We introduce a framework for personality-targeted design, much like a medical treatment applied to a person based on her specific genetic profile. In a series of studies we examine the effect of the interaction between personality traits and theory-driven UI features on users’ online behavior, and demonstrate the effectiveness of interactionist design.

Speaker Bio: Oded Nov is an Assistant Professor at the Polytechnic Institute of New York University. He received his PhD from Cambridge University. His research focuses on motivational, dispositional and social aspects of information systems and social media. Dr. Nov is a recipient of the National Science Foundation CAREER Award.