They're named for a unique Newfoundland phrase that means "imminently," and now is indeed the time for The Once! From their beginnings as three actors who also loved to sing together, The Once has embraced a different vision of Newfoundland music. Their sounds do not come from the noisy pubs and dockside taverns that fuel so much of the island’s energy. Instead, their music comes from a quieter and more thoughtful place. Hope and tragedy are intertwined in their music, whether they are singing an old lament from World War I, original songs that speak of love defeated, or tasteful songs from the artists whose music inspires them. The Once has kept it uncomplicated, depending on the power of their voices and acoustic instruments. Lead singer Geraldine Hollett, has an instrument of rare power; she is a singer who can still a noisy room, so expressive she can tell a novel-length story with a few words. Accompanied by Phil Churchill and Andrew Dale on guitar, mandolin, fiddle and bouzouki, they create a perfect blend of voice and melody. Sometimes melancholy, sometimes funny, always poignant,The Once sound like nothing else that has ever come from Newfoundland, and they're gaining attention far beyond the Canadian Maritimes.