The Midi Music Festival is currently the largest outdoor rock music festival in China, one that is considered as “China’s Woodstock.” Its unique soundscape differs from those of traditional music festivals, and its commercial and innovative performance practices seamlessly connect with those of global and popular music. Professor Zhang will discuss how the Midi Music Festival makes a unique scene in contemporary China, in which audience and fans dynamically interact with producers and performers as cultural producers and consumers.

Biography

Zhang Wuyi Zhang Wuyi is Associate Professor at the Department of Cultural Industries at Jianghan University, China. Professor Zhang’s research interests are popular music, popular culture, urban culture, and arts management. As a senior performing arts presenter, he has produced more than 100 arts programs in Beijing, Shanghai, Shenzhen, Sydney and Edinburgh. Professor Zhang is currently in the U.S. with a fellowship grant from the Asian Cultural Council in New York.