Come hear David Rand, a seasoned design pioneer in the automotive industry, discuss how to create emotionally compelling design within the cultural and practical constraints of a large corporation.

For more than thirty five years David Rand has been a designer working in the automotive industry. David started his career with General Motors, last serving as the Executive Director of Global Advanced Design. Before that he was Executive Director of Interiors and previously was also the General Director of Design for the Latin America and Middle East region. More recently, David was Director of Brand for Design at Changan Automotive, located in Beijing. Currently, he is a design consultant, having worked with such companies as Hyundai, and Google on their Driverless Car program.

David was selected twice by Motor Trend magazine for its “50 Most Influential People in the Industry” feature, and is a graduate of Art Center College of Design. He also holds an MBA from the Eli Broad School of Management of Michigan State University.