Fred Gelli is co-founder and creative director of Tátil, a strategic consultancy that uses design to create sustainable connections between people and brands, such as Coca-Cola, P&G, Philips, and TIM. Over his 27-year career trajectory, Gelli has accumulated over 100 national and international awards, including iF Design Award, IDEA – USA, D&AD, and Cannes Lions. Recently, Gelli designed the Rio 2016™ Olympic and Paralympic Games Brands and served as the 2016 Creative Director of the Paralympic Opening and Closing Ceremonies in Rio.

In 2014, Gelli was included in Fast Company’s ranking of the 100 Most Creative People in the world, while his company was included in the Top 10 Most Innovative in South America. For the last 15 years, Fred has been a university professor in the fields of Ecodesign and Biomimicry at the Pontifical Catholic University of Rio de Janeiro.