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Presented By: University of Michigan Retirees Association (UMRA)

UMRA -U-M Retirees Association Presents: Inside (the) Game: Race, Gender, and the Sociocultural Business of Sports

Ketra L. Armstrong, Ph.D. Professor of Sport Management, Director of Diversity, Equity, & Inclusion and Director of the Center for Race & Ethnicity in Sport, School of Kinesiology, U-M

Dr. Armstrong is a nationally recognized scholar of race, gender and the social psychology of sport and leisure consumption. In addition, she has amassed a wealth of practical experience in sports and currently serves as U-M's Faculty Athletics Representative to the NCAA, and is a member of the Governor of Michigan's Task Force on Women in Sport. She is a former NCAA Division I scholarship student-athlete, coach, athletic administrator. Over the years, Armstrong has performed integral roles in advising/consulting, research, management, marketing, and/or media relations for many youth, community, collegiate, professional and international sport events. She also served as the president of the National Association for Girls and Women in Sport.

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