Presented By: Biomedical Engineering
Biomedical Engineering Seminar Series
The Stent Wars: Understanding medical device strategies & business decisions with Jason R. Weidman of Medtronic
Abstract:
Drug-eluting stents (DES) revolutionized the treatment of coronary artery disease and became one of the fastest growing medical device markets in history. Beginning in the early 2000s, the next two decades brought rapid innovation, hyper-competition, and, eventually, market maturation. Via an interactive discussion, we’ll seek to understand the role of different stakeholders, drivers of market competitiveness, and evolving strategies as the market progressed.
Drug-eluting stents (DES) revolutionized the treatment of coronary artery disease and became one of the fastest growing medical device markets in history. Beginning in the early 2000s, the next two decades brought rapid innovation, hyper-competition, and, eventually, market maturation. Via an interactive discussion, we’ll seek to understand the role of different stakeholders, drivers of market competitiveness, and evolving strategies as the market progressed.
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