Presenter Bio:
Marcial Lapp is Managing Director of the Revenue Engineering group at American Airlines. His group is responsible for the systems, data, and business processes that power the Commercial Groups, including Revenue Management and Network Planning.

The Revenue Engineering team’s responsibilities at American Airlines span across several disciplines, including yield management & pricing, ancillary pricing, revenue integrity, passenger automation, distribution technology, airline partner connectivity, and network-level passenger forecasting paired with fleet-assignment. The goal of the Revenue Engineering team is to use algorithms, data, systems, ingenuity, and grit to solve some of the toughest problems across Revenue Management, Network Planning, and the rest of the commercial team.

Marcial Lapp began his career in 2010 as an intern where he developed the optimizer for the overbooking system, still in use today (it’s been significantly enhanced since then). Following his internship, Marcial joined as Chief Scientist RM, where he led the development of an improved network controls model and managed several domestic markets. Following a period of managing the Mexico, Caribbean & Latin America region, Marcial had been leading the Operations Research and Data Science group, responsible for the technical implementations of systems that drive revenue Outcomes. Marcial earned a doctorate- in Industrial Engineering and a Master’s in Business Administration degree from the University of Michigan. He lives in Arlington, Texas, with his wife, Allysen, and his sons, Otto and Marlo.

Short Description:

The airline industry is notoriously complex. At American Airlines, we enable over 200M customers annually to fill their travel needs. It takes a team, analytics and optimization to make it all happen. In this talk, I will discuss the fundamental parts of the commercial side of the airline business.