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Presented By: Sessions @ Michigan

The First-Gen Brand: Using Your Identity to Enhance Your Professional Brand

Building Your Professional Brand for First Generation Graduate Students

You are a walking billboard of your professional brand! The impact that your professional brand has on your experiences and opportunities within graduate school and beyond cannot be understated. Make sure you have the knowledge you need to utilize your brand to its fullest potential.



In this virtual workshop, Dr. James K. Winfield, a first-generation associate dean at Southern New Hampshire University, will walk you through:The modern components of a graduate student’s professional brand
How being first-generation can impact how graduate students represent themselves and their brands—consciously and unconsciously
How to actively curate your professional brand to align with your highest professional goalsThis session will empower graduate students to consider their unique capital, stories, and research to craft and enhance their presence in professional and academic spaces.Register today!
Dr. James K. Winfield serves as the associate dean of first-year experience, general education, and retention strategies for Southern New Hampshire University's Global Campus. He amasses experience and research expertise in first-year programs, academic support, access, and success, and supporting underrepresented students with a special interest in understanding first-generation college students.

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