With the prominent success of Beef, Everything Everywhere All At Once, Minari, Crazy Rich Asians and others, Asian American media seems to be having its moment. We are finally starting to see mainstream stories told by and about Asian Americans after generations of invisibility and underrepresentation. This research investigates the meaning of this moment and how we got here, but more importantly, asks how Asian American audiences are responding to an increase in mediated visibility amidst a concurrent rise in anti-Asian sentiment and violence.