In 2007, Dan Arbour, a veteran employee of a major local employer, approached his company about carving out a significant business line from the company. Through creativity, perseverance, and great initial timing, Arbour was able to secure the purchase of entity employing 450 people the Ann Arbor area. Everything was going fine until the great forces of the economic landscape caused rapid changes in his business model while the world's financial footing lost its stability. Arbour identifies the key dynamics, realities, and major lessons learned from his experience of business transformation. His story of the motivations, uncertainties and outcomes associated with his journey is one that new business leaders will find both informative and compelling.

Arbour, CEO of Apogee, LLC, is a highly successful entrepreneur who has over 30 years of experience in higher education and online information products and services. His extensive background in intellectual content, electronic media and copyright licensing has encompassed working with major publishers such as Dow Jones, McGraw Hill and Time Inc. Arbour most recently served as CEO of XanEdu Custom Publishing, located in Ann Arbor, Michigan.