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Presented By: Summer Institute in Survey Research Techniques

Introduction to Focus Group Interviewing Research Methods - Summer Institute in Survey Research Techniques

Presented by Richard Krueger

Introduction to Focus Group Interviewing Research Methods
Richard Krueger

June 11-12, 2024
T-W (8:30am-12:00pm)

Classes are open for registration. You do not have to be affiliated with the University in order to attend.

The mission of the Summer Institute in Survey Research Techniques (SISRT) is to provide rigorous and high quality graduate training in all phases of survey research. The program teaches state-of-the art practice and theory in the design, implementation, and analysis of surveys.

Space is limited so please register early! Since our courses are not for academic credit, fees are based on the number of assigned “course hours” to each class.

Please view the 2024 course schedule for our extensive class offerings. Classes are offered remotely at their scheduled times.

The course will be presented in two sections.

Section 1 (June 11) will be an overview of focus group interviewing research. In this session we will cover the basics of in-person focus group interviewing. Topics would include planning, developing questions, recruiting, moderating and analyzing the focus group study. Special attention is placed on conducting focus group research in the academic, public and non-profit environments.

Section 2 (June 12) will build on Session 1 and introduce the strategies for conducting on-line focus group research. The course will introduce protocol for planning, conducting and analyzing results from on-line groups using Zoom.

The course will cover these skills:

• Conducting in-person and virtual focus groups
• How to plan and design a focus group study
• Identifying information-rich participants and getting them to show up
• Beginning the focus group – the crucial first few minutes and moderating techniques
• Developing questions—Characteristics of good focus group questions
• Analyzing—Options for analysis

Why Take This Course?

Focus groups are used to understand issues, pilot test ideas, and evaluate programs. They also provide great insight when used in combination with surveys. Focus groups have been used to help design surveys, to pilot test surveys, and to understand survey findings. Take this course if you want to learn more about how focus groups might add to your research toolbox.

Livestream Information

June 11, 2024 (Tuesday) 8:30am
Joining Information Not Yet Available

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