“Sounds of Africa” (SoA) is the African Students’ Association’s (ASA) 15th Annual Culture Show. SoA features a mix of student and professional talent, showcasing many factions of African culture in one night. It highlights the music, dance and fashion from three regions of Africa - North & East, Central & South, and West Africa. This year several local African businesses are partnering with SoA to allow attendees the opportunity to purchase authentic African jewelry, apparel, and many other products during intermission and after the show in the lobby.