Organization studies have recently begun to problematize agency using a feminist perspective to foreground the morality of managerial/entrepreneurial choices. These models portray decision-makers as rationally cognitive, emotive, and/or aesthetic agents who intake, translate and convey moral messages along with the products and services they offer to their customers. Yet the literatures hold on to an individual, sometimes even self-centric, view of moral agency which we believe unnecessarily delimits and limits the possibilities of becoming, especially for eco-minded entrepreneurs. We draw on eco-feminist views, especially the ethic of flourishing, to suggest that entrepreneurs develop as moral agents in relation to their social and ecological communities. We analyze a single longitudinal case study using multi-sensorial and multi-vocal methods to reveal a deeply relational view of moral agency, in its making. A four-year, eleven collections, multiple awards journey shows us how an entrepreneur can adjust both the multiplicity and the modality of her actions to more closely and meaningfully (re)connect social and ecological communities. Our dual-process model of agency draws entrepreneurship and eco-feminist theories closer together. We specifically contribute a socially- and ecologically- relational view of moral agency which extends and enriches current understanding of becoming in both literatures and, we hope, will motivate a broader and more dynamic theorizing of the role of moral agency in organization studies.