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RSVP HEREAbout the EventJoin us for an engaging workshop with Ward Elwood, a distinguished leader in Marketing and Innovation and a proud alum of the University of Michigan. Ward returns to campus to share invaluable insights drawn from over 20 years of experience transforming brands across Europe, Asia, Australia, Latin America, and North America. About Ward:As the Vice President of Brand Strategy and Innovation at The Honey Baked Ham Company, Ward has driven impressive results, notably launching the fan-favorite ham sliders and biscuit sandwiches now found in stores nationwide. Prior to this role, he made significant contributions at Brill, Inc., where he managed and revitalized the icing, filling, and glaze portfolio for major retailers like Costco, Krispy Kreme, and Chick-fil-A. His strategic efforts positioned the B2B company perfectly for acquisition, highlighting his exceptional ability to enhance brand value in competitive markets. Also, during his tenure as Global Marketing Director at Kellogg’s, Ward led initiatives that expanded breakfast offerings across various regions and at Kimberly-Clark, he was instrumental in growing the Kotex brand from $1.3 billion to an astounding $2 billion. With such an extensive professional background, odds are you’ve used or enjoyed a product that Ward had a hand in developing, like the ones below.   Workshop Focus:In this interactive workshop, Ward will share how to effectively build and sustain your brand. You'll learn tools to help develop personal insights that you can turn into professional influence - from finding what sets you apart, to identifying how to work with and communicate with different target audiences, to continuous honing your message for lasting impact.This is a unique opportunity to learn from an industry leader who has a deep understanding of what it takes to build a brand that stands out in today’s competitive landscape. Don’t miss this chance to gain expertise from one of the best in the field. Mark your calendars for an insightful session that will empower you on your journey to brand-building! RSVP below so we can have you down for a boxed dinner from the Honey Baked Ham Company!RSVP HERE
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  • Student Organization: Rho Epsilon Iota

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