Ever wonder how stories make it to the big screen—and why brands like McDonald’s and Amazon care about telling them? Join U-M alums Noah Malale (Sport Management ‘13) of Amazon Sports and Brad Roth (English ‘90), President of Known Originals, for a behind-the-scenes look at how the McDonald’s All-American Game—a high school basketball showcase—became the subject of a major Amazon documentary. You’ll learn about why skills like storytelling and writing matter in film careers, and how you can intentionally lean into your LSA curriculum and resources during your time on campus.
This session is a must for students curious about media, branding, sports, or storytelling. There's no industry like the media industry when it comes to the need for networking so come practice talking to experts in the field.

🗓️ Schedule:

🍕 12:00–12:30 PM | Free Food & Mingling


🎤 12:30–1:30 PM | Introductions & Panel Discussion


🤝 1:30–2:00 PM | Q&A & Networking


🎯 What You’ll Take Away:

🎬 A behind-the-scenes look at how branded stories are pitched, shaped, and produced for major platforms like Amazon.


📢 Insight into the storytelling process when working with globally recognized companies like McDonald’s and Amazon.


💼 Tips for launching a career in media, sports, or entertainment—from alums who’ve been in your shoes.

✅ Spots are limited—RSVP now to save your seat!
Don’t miss your chance to connect with alums, ask questions, and explore what it looks like to build a creative career at the intersection of sports, media, and branding.

The LSA Opportunity Hub aims to deliver inclusive and accessible experiences for all students. This event is on the first floor of a wheelchair-accessible building, including wheelchair-accessible restrooms on the first floor, a gender-inclusive and accessible restroom on the first floor, places to sit or stand during the event, and accessible parking options nearby on Maynard Street. Ramps are located at the East entrance (from State St.) and the Northwest entrance (from Maynard). Power doors are located at the Northwest entrance. We will be using microphones for all speakers and participant questions. To request additional accommodations, please contact LSA Hub Events at lsa.hubevents@umich.edu.