The Dermatological Edge: How La Roche-Posay's Purpose-Driven Sponsorships are Redefining 'Beauty' in SportsJoin us for an insightful keynote with Patrick Sommers, Head of Sponsorships for La Roche-Posay (L'Oréal). Discover how a leading dermatological skincare brand strategically partners with major sports events like the US Open and F1 races, moving far beyond traditional advertising. Patrick will reveal how La Roche-Posay integrates its scientific expertise and commitment to public health (sun safety, skin checks, oncologysupport) into authentic, impactful partnerships.Learn how this unique approach defines success in the modern brand landscape, offering invaluable lessons in:

Science & Health: The critical role of dermatology in athlete well-being and public health initiatives.

Business & Marketing: Strategic sponsorship, brand equity, and purpose-driven marketing that builds trust.

Social Impact: How global brands drive meaningful change and address real-world health challenges.
Whether you're studying public health, business, science, communications, or any field, this session offers a compelling look at the powerful intersection of performance, protection, and purpose.Register Here:https://umich.joinhandshake.com/events/1808258/share_preview