Presentation Summary:
This presentation explores how user experience (UX) principles can transform how people understand and interact with data. It emphasizes the growing need to make complex datasets not just accessible, but meaningful, especially in academic and research settings. Using real-world examples and design frameworks, the session outlines how intentional UX design can elevate dashboards, reports, and research tools. The goal? To empower UofM teams to turn raw data into actionable insights that actually drive decisions.

Chip LaFleur Bio:
Chip LaFleur is the founder and CEO of LaFleur Marketing, a digital agency specializing in data-informed strategy, content, and design for clients in complex and highly regulated industries. With over 25 years of experience in digital marketing, web development, and team leadership, Chip is known for translating complex ideas into actionable, high-impact strategies. He is the author of Digital Marketing for Law Firms and a frequent speaker on topics including data-driven marketing, analytics storytelling, and performance measurement in the legal sector. In 2024, LaFleur launched Clearboard, a groundbreaking AI-powered analytics platform that helps organizations optimize their marketing investments. Chip also hosts the Legal Marketing Radio podcast and is passionate about helping businesses build smarter, more intentional connections with their audiences.

Please let me know if there is anything else needed at this point! Thanks and have a great week!

Note - the room has changed to 2290