What does a motor company and its founder have to do with religion in America? A lot, it turns out. Henry Ford did not just mass produce cars. As a member of the Episcopal Church, reader of New Thought texts, believer in the “gospel of reincarnation,” mass marketer of antisemitic material, and employer who institutionalized a social gospel, Henry Ford’s contributions to American models of business were informed by and produced for an America he understood to be broadly Christian. Though Ford’s efforts at the head of the Ford Motor Company have commonly been understood as secular, the Motor King was explicit that his work in engineering and auto production was prophetic and meant to remake the world. This talk offers a religious history of Henry Ford and the Ford Motor Company, repositioning them within critical studies of religion and examining how Ford transformed American religion in the twentieth century.