Presented By: University of Michigan Retirees Association (UMRA)
The NIL Era: How College Sports Changed and What It Means for Athletes
Kathryn Heinze, associate professor, Sport Management, School of Kinesiology and director, Michigan Center for Sport Management. She is a faculty affiliate of the Organizational Studies Program (LSA) and a faculty associate of the Center for Positive Orga
The emergence of name, image and likeness (NIL) rights has transformed college athletics, reshaping recruiting, athlete compensation, donor involvement and the role of universities in an increasingly commercialized environment. Drawing on recent research, this talk explores both the rapid formation of the NIL marketplace and what these changes mean for student-athletes’ identities, opportunities and well-being.
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