Presented By: University Career Center
Info. Session: Procter & Gamble Company, The
Employer: Procter & Gamble Company, The
P&G Positioning & Targeting Workshop
Monday, Nov. 10th, 5:30-6:30pm
W0768 Wyly Hall, Ross School
"Positioning & Targeting of a New Product"
Come hear a case study on how P&G targeted and positioned a new line extension. Hear directly from the brand manager who led the project, including mistakes made along the way and what the team learned. Open to Undergraduates Only.
Workshop Presented By Ross alum Kevin Wenzel
Associate Brand Director, Global P&G Professional
P&G Positioning & Targeting Workshop
Monday, Nov. 10th, 5:30-6:30pm
W0768 Wyly Hall, Ross School
"Positioning & Targeting of a New Product"
Come hear a case study on how P&G targeted and positioned a new line extension. Hear directly from the brand manager who led the project, including mistakes made along the way and what the team learned. Open to Undergraduates Only.
Workshop Presented By Ross alum Kevin Wenzel
Associate Brand Director, Global P&G Professional
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