Presented By: Innovate Blue
U-M Introduction to Customer Discovery Finale
The Introduction to Customer Discovery course is a taste of the Lean LaunchPad method to give faculty the basic knowledge of how to properly conduct customer discovery interviews; the first step in the commercialization process. This course covers the two main concepts in I-Corps: value propositions and customer segments. By defining what these two concepts mean as it relates to a given technology, it provides the framework that any faculty member will need to go on to the National I-Corps program.
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