IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailers and media companies to grow their businesses. With the largest repository ofpurchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries.

IRI Strategic Analytics brings innovativethinking, grounded in advanced analytics, to develop growth strategies for senior management at some of the world’s largest and most successfulconsumer packaged goods, retail, and over-the-counter health care companies.

Our leadership team comes from top tier analytics and management consulting firms bringing deep experience and knowledge to the group.

What we do:

IRI Strategic Analytics works with clients in consumer packaged goods and retail to fuel their sustained, profitable growth. We combine our expertise in advanced analytics, marketing, sales and strategy, empowered with big data and technology, to develop practical insights andactionable recommendations.

We leverage IRI’s granular and proprietary data to develop scalable, data-driven and robust analytical solutions for real business problems. Our work spans a diverse group of client companies, from iconic brands to high-growth startups.