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Presented By: University Career Center

Chicago Spring Break: Public Communications Inc. & Rise Interactive PR/Digital Marketing Immersion

GET TO KNOW THE COMPANIES:

PUBLIC COMMUNICATIONS INC.
Public Communications Inc. is a national, women-owned, integrated communications firm headquartered in Chicago. Our creative team of 50 results-oriented counselors, writers, strategists and media experts excel at public relations strategy and counsel, media relations, crisis and issues management, digital and social media, and preparing spokespeople for presentations and interviews.

RISE INTERACTIVE
Rise Interactive is a digital marketing agency, specializing in media, analytics, and customer experience. The agency is a strategic partner, helping marketing leaders make smarter investment decisions, grounded in data insights. Rise manages enterprise-level campaigns across all channels of digital marketing and is a recognized industry leader.

AGENDA FOR THE TRIP:
- See the space: tour both organizations to get a feel for the work environment and culture of each company.
- Meet the people: learn about different roles in digital marketing such as crisis communication, media relations, and digital strategy at Public Communications Inc. and hear from employees at Rise Interactive through a panel discussion to get the inside scoop on different functions.
- Do the job: Engage in a mini training session on digital marketingat Rise Interactive to see what a typical day is like and work in groups to develop your own communications plan based on a prompt at Public Communications Inc.

WHO SHOULD ATTEND?
This is a great opportunity for juniors and seniors interested in learning more about digital marketing, however, all are welcomed to attend! Rise Interactive offers internships and hires for full-time positions in media and marketing analytics. Public Communications Inc. hires recent graduates as full-time, paid media team interns who are tasked with everything from media relations to social media.

WHY SHOULD YOU ATTEND:
- Digital marketing is an exciting, fast-paced, and growing industry.
- Learn about career opportunities in marketing for those that didn't study marketing at a rapidly growing Chicago basedcompany.
- Get the full scoop on the logic and day-to-day work that goesinto the development and execution of client programs, particularly on ajunior level scale.
- Learn how to get a head start in PR and how livelyand collaborative the internal culture is at a booming Chicago PR company.

HOW TO APPLY-
This application will open on January 30th and closeon February 10th - please click 'join event' to fill out your application. However, apply early! We will be reviewing applications on a rolling basis and if there is a large interest in the event and we receive a large number of applications early on, the application may close early.

By applying for this Immersion, you are confirming your ability to attend this event should you be selected. Students must be able to attend the full program to participate. University Career Center staff will be along with you on the Immersion to guide you through the day, and more details will be provided to the selected participants. Transportation will be provided for students to and from Chicago. Students are advised to bring a copy of their updated resume to the event.

If you are no longer able to attend this Immersion, one must complete the Immersion cancellation form by Tuesday, February 14th:https://docs.google.com/a/umich.edu/forms/d/e/1FAIpQLSdlcVyAiqtmm6wJZcPgcu9s0IVIuJ5QUVeDv96PnEDJC9OloA/viewform If you do not formally cancel by 2/14, you will receive a cancellation penalty. For more information on Immersion policies, please visit: https://careercenter.umich.edu/article/handshake-policy-statement

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