ZLI Startup Workshop: How to License Your Product Idea

Have a promising product idea, but not sure you want to build an entire company to make and sell it? There’s another option: You can license your idea to an existing company and receive a royalty (a percentage of each sale) as a licensing fee. In this workshop, you’ll learn how to think about the “make vs. license” decision, how to protect your idea, and how to identify potential licensees. Facilitated by Joshua Botkin, Ross Faculty and ZLI Entrepreneur in Residence.
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