We are seeing vast changes in academic and teaching platforms as more information moves from in-person classrooms and paper journals to the Internet. We are also seeing a changing demographic of students both nationally and internationally. As science communicators we need to adjust to the drastically different landscape as online education broadens, becomes more dynamic and pressures lecturers and other couriers of science to innovate or become obsolete. There are some simple approaches to widen the reach of your science and presentations to attract and hold people's attention and interest. Martin Pepper's talk will illustrate how technology and social media is transforming communication and will convey the basics of addictive science communication and how it applies to spreading information in all formats.