Join U-M Alumna Kaitlin Keane, Assistant Brand Manager at Procter and Gamble, as she gives you the inside scoop on the brand management side of marketing! Learn from Kaitlin what it means to work in brand management and get the inside scoop about how to break into the field!

Kaitlin is an Assistant Brand Manager for Pepto-Bismol at P&G. She works with agencies, cross-functionals, and retailers to understand and serve consumers. Kaitlin believes that successful marketing begins with meaningful product innovation and consumer insight. Kaitlin specializes in digital marketing and has led digital and Amazon marketing strategy across several P&G brands. Prior to joining P&G, Kaitlin received a Fulbright Grant and lived abroad in South Korea for a year researching flourishing abroad and teaching English to elementary school students. She graduated with Honors from the University of Michigan, completing a thesis on the gendering of compassion in organizations and a double major in Organizational Studies and Women’s Studies.