Howard Markel reads from his new book, followed by a conversation with Michael Schoenfeldt, audience Q & A, and book signing and sales courtesy of Nicola's Books.

About the book:
From the much admired medical historian, the story of America’s empire builders: John and Will Kellogg.

John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast.

In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.

Howard Markel, MD, PhD, is the George E. Wantz Distinguished Professor of the History of Medicine, director of the Center for the History of Medicine at the University of Michigan.

Michael Schoenfeldt is the John R. Knott, Jr. Collegiate Professor of English at U-M.