Dr. Osei Appiah is a Professor and Associate Director of the School of Communication at The Ohio State University. Dr. Appiah is a renowned communication and race scholar who has written and lectured about the impact of strategic communication messages and the role stereotypes play on intergroup interaction. His work attempts to provide a better understanding of the theoretical underpinnings and psychological mechanisms at work when people are exposed to ethnic-specific messages in the media. His main research interests are in advertising effects on ethnic majority and minority audiences, and the impact of cultural identity on audiences’ responses to advertising and strategic communication messages. Dr. Appiah also has co-edited the book, Advertising & Persuasion, and is working on a book on the concept he coined called cultural voyeurism.