The magnetic moment anomaly of the muon, g-2, can be measured with sub ppm precision and can challenge the Standard Model prediction. In fact the most recent measurement, Brookhaven E821, reveals a 3-4 sigma discrepancy with the SM prediction. A new effort at Fermilab using the Brookhaven storage ring magnet will provide 20 times more muons over two years, which, combined with a number of technical advances, is expected to provide a factor of 4 improvement of the combined statistical and systematic error. Production data collection will commence in January, 2018, and E821-level statistics should be acquired in a few months. In this talk, I will set the stage and describe the eclectic experimental effort that brings together expertise in accelerator physics, particle physics, nuclear physics, atomic physics and precision measurement.