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Stuart Soroka

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Dr. Soroka is the Michael W. Traugott Collegiate Professor of Communication
Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social Research, University of Michigan. His research focuses on political communication, the sources and/or structure of public preferences for policy, and the relationships between public policy, public opinion, and mass media.

News about politics is predominantly negative, during and outside of election campaigns. This has been especially evident in the recent past. What accounts for the prevalence of negativity in politics? Is this negativity problematic for political
knowledge and engagement? This lecture explores the prevalence of negativity in
modern politics, and offers some explanations – based on survey data and psychophysiological experiments – for the power of negative over positive information in politics.

This is the first in a six-lecture series. The subject is Behavioral and Social Sciences: Real World Applications. The next lecture will be March 15, 2018. The title is Behavioral Economics
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Event Type


  • $10 for an individual lecture, payable at the door, checks preferred. $30 for the entire lecture series, or $165 for an all-lecture package (10 distinguished lectures plus 33 Thursday lectures).

When and Where

Washtenaw Community College. Towsley Auditorium in the Morris Lawrence Building. 4800 East Huron River Drive, Ann Arbor, MI.

March 2018

10:00am - 11:30am

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