Presented By: Center for Entrepreneurship
Entrepreneurship Speaker Series: Renée Mauborgne, Blue Ocean Shift
This weekly seminar series invites influential and disruptive entrepreneurially- minded leaders to share their personal experiences founding, financing and managing an emerging business venture. This event is FREE and open to the public as space permits.
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Drawing on the last decade of her new research, Renée will discuss what it takes to shift from cutthroat markets to wide-open new markets–or blue oceans devoid of competition. She will lay out the 5-step proven process to make the shift and will highlight how it has been applied to companies, non-profits and governments to seize new growth and build a compelling future. You’ll learn what works, what doesn’t and how to avoid the potential pitfalls along the way. This is a must-hear talk for anyone who is serious about dramatically improving their growth and strategic position. It is a once in a career opportunity. To maximize the value of the talk, you should also read the book Blue Ocean Shift.
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Drawing on the last decade of her new research, Renée will discuss what it takes to shift from cutthroat markets to wide-open new markets–or blue oceans devoid of competition. She will lay out the 5-step proven process to make the shift and will highlight how it has been applied to companies, non-profits and governments to seize new growth and build a compelling future. You’ll learn what works, what doesn’t and how to avoid the potential pitfalls along the way. This is a must-hear talk for anyone who is serious about dramatically improving their growth and strategic position. It is a once in a career opportunity. To maximize the value of the talk, you should also read the book Blue Ocean Shift.
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