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University Career Center pres.

Consumer & Market Knowledge Corporate Presentation

Apply to P&G CMK before September 9 to qualify for invite-only events with our Consumer & Market Knowledge Team in September. Please complete the application through + apply for the relevant job code:

CMK Full-Time (BBA Senior, MBA2) - CMK00001266
CMK Intern (BBA Junior, MBA1) - CMK00001264
CMK Consumer Strategy Workshop (BBA Sophomore) - CMK00001270

In this presentation, learn more about a "day in the life" of a Consumer & Market Knowledge associate manager at P&G. We will talk both full-time and intern opportunities.
Are you an intellectuallycurious individual who is passionate about uncovering human needs and desires? Are you able to discover the story in all the noise and identify what truly matters?

If so, then a role in the Consumer and Market Knowledge (CMK) organization is for you! In CMK we directly influence business strategy, product design, pricing, media investments... and much more! Weuse our curiosity to discover what consumers want, why they want it & how we can we influence them through immersive exploration, in-depth analysis and good research. In CMK you will work on finding out what our brands should stand for, who our target shoppers are, how we best reach them and how we can create exciting in-store & on-line shopper experiences.

Your role in CMK is like an internal business strategy consultant, whose role it is to ensure that consumer and shopper insights are the foundations of our business strategy and execution. You are part of a multi-functionalbusiness team, working closely with Brand Management, Finance, Sales,R&D and others, constantly exploring new opportunities for business growth. Your key to success will be your ability to build on and combine soft skills with analytical skills, and use integrative thinking to convey research findings to drive actions with your key business partners across levels and functions.

We believe people are endlessly fascinating and there’s always something new to discover. One day, you could be exploring human decision-making & how the brain works, and another day, deep-divinginto big data sets to spot patterns and create insights to shape P&G business strategies.

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