Many organizations have “woken up” to the idea of design being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design from a team function to a strategic function is still a challenge in many organizations.

In his talk, Satyam will share many of his personally hard-won insights about the relationship between business and design. He will introduce key concepts such as “Design Premium”, “Risk Mitigation”, and "Empathy Quotient” that push the conversation further on how design can (and should!) help drive business more effectively.
________________________________________________________________
About Satyam:
Satyam is Co-founder and Chief Experience Officer at UXReactor. With a design career spanning almost 2 decades, he has been the primary driver in developing a design playbook connecting the dots between design, business and engineering called “PragmaticUX” that serves as the foundation of the UXReactor practice.

His present focus is to drive impact in two major areas: firstly, to create business value through the UX design practice; and second, to help close the gap between in-house design teams and design agencies through a managed design service (think UX-as-a-service, or UXaaS). Tackling these challenges requires Satyam to draw upon his unique background as a trained engineer, designer, and business leader.

Before starting his entrepreneurial journey, Satyam served as Managing Director of Product Design at Citrix, where he played a key role in growing the product design team from 4 members to over 100+ practitioners. Prior to that, Satyam was instrumental in building PayPal’s Global Design Center in India while leading a design team in Silicon Valley. He is an alumnus of Harvard Business School’s famed General Management Program, with a Masters in Human Factors from Wright State University, and a Bachelors in Electronics Engineering from Osmania University, India.