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Summer Institute in Survey Research Techniques pres.

Data Collection Methods

Frederick Conrad, University of Michigan and Florian Keusch, University of Mannheim

This course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (questionnaires that are mailed and online, i.e., web surveys). Mixed mode designs are also covered as well as several hybrid modes for collecting sensitive information e.g., self-administering the sensitive questions in what is otherwise a face-to-face interview. The course also covers newer methods such as mobile web and SMS (text message) interviews, and examines alternative data sources such as social media. It concentrates on the impact these techniques have on the quality of survey data, including error from measurement, nonresponse, and coverage, and assesses the tradeoffs between these error sources when researchers choose a mode or survey design. This is not a how-to-do-it course on survey data collection, but rather focuses on the error properties of key aspects of the data collection process.

Students will view recorded lectures and complete reading assignments in preparation for class discussion sessions which will occur twice per week, one hour per session. Students are expected to attend all discussion sessions either in person or via BlueJeans. Successful discussion sessions will occur through preparation and active participation by all participants enrolled in the course. Students should have questions or discussion topics in mind for the class sessions.

Remote participation option: It is not necessary to be physically in Ann Arbor to take the course. Students who cannot be in Ann Arbor can enroll and join discussion sessions via BlueJeans (

Once enrollment is confirmed via email, indicate if course attendance will be in person, in Ann Arbor or via BlueJeans.

Prerequisite: An introductory course in survey research methods or equivalent experience. If joining remotely, participant must have computer, camera and headset available to join the class via BlueJeans (
This class meets June 3-July 24 on Monday and Wednesday from 3:00pm-4:00pm


  • $2000

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