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Presented By: Summer Institute in Survey Research Techniques

Introduction to Applied Questionnaire Design

Nora Cate Schaeffer, University of Wisconsin-Madison

This course provides students with practice applying principles of question design. Students leave the course with tools to use in diagnosing problems in survey questions and writing their own survey questions. The lecture provides guidelines for writing and revising survey questions and using troubled questions from surveys as examples for revision. Each day's session combines lecture with group discussion and analysis. For some class activities, students work in small groups to apply lecture material to identify problems in the survey questions and propose solutions. Assignments require that students write new questions or revise problematic questions and administer them to fellow students. Sessions consider both questions about events and behaviors and questions about subjective phenomena (such as attitudes, evaluations, and internal states).

20 Ways to Test Your Survey Questions is a course that complements well with this class.

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