Presented By: Summer Institute in Survey Research Techniques
Web Survey Design
Mick Couper, University of Michigan
The course focuses on the design of Web survey instruments and procedures. The course covers all aspects of instrument design for Web surveys, including the appropriate use of various input tools (e.g., radio buttons, check boxes) for Web surveys, general formatting and layout issues, movement through the instrument (action buttons, navigation, error messages), and so on. The course draws on empirical results from experiments on alternative design approaches as well as practical experience in the design and implementation of a wide variety of Web surveys. The course also covers the challenges of designing Web surveys for mobile devices (smartphones and tablets), and the collection and use of paradata to evaluate Web survey instruments. The course does not focus on the technical aspects of Web survey implementation, such as hardware, software or programming. It also does not focus on general survey design or questionnaire design – participants are expected to have some familiarity with surveys.
Cost
- $1,000
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