Solutions to the climate change challenge must come from the market (as comprised of corporations, the government, non-governmental organizations, and others), the most powerful institution on earth, and from business, which is the most powerful entity within it. Though government is an important arbiter of the market, it is business that transcends national boundaries, possessing resources that exceed those of many nations.

Professor Andrew Hoffman will discuss the ways in which climate change is altering and will alter markets, and the kinds of resulting responses from the business sector.

Professor Hoffman, Holcim (U.S.) Professor of Sustainable Enterprise, University of Michigan Ross School of Business and University of Michigan School for Environment and Sustainability, performs research using organizational behavior models and theories to understand the cultural and institutional aspects of environmental issues for organizations. He has published over 100 articles/book chapters, as well as 16 books, which have been translated into six languages.

This is lecture #4 in the five-part series "Facing the Future: The Challenge of Climate Change" which explores how climate change is impacting every corner of our earth, and every aspect of our lives.