Abstract:
Key to a well-functioning society is having rules of conduct that apply to everyone. This becomes especially important in times of crisis, when shared behaviors can protect the most vulnerable. How can we promote group norms over personal desires? In this talk I will present data from two studies showing that the generic pronouns “you” and “we” (“you/we always eat turkey at Thanksgiving”) might provide an effective way to convey such message. Adults and children (age 6-7 and 8-9) regard speakers using generic pronouns as conforming to group norms (Study 1) and showing greater compassion (Study 2) compared to speakers using specific pronouns (“I” or “she). These findings suggest that subtle shifts in the way “we” talk can dramatically change the message, from one of selfishness to one of togetherness.