This event is open to all U-M students, faculty, and staff.

Title:
Using Your Writing Skills and Expertise for Public Engagement

Abstract:
Communicating your ideas to the public helps inform decision-makers and often leads to new opportunities to build connections with other experts and establish yourself as an authority. This panel brings together three experts from the College of Engineering to learn how to communicate your ideas effectively and avoid common pitfalls.

Bios:

Jennifer Judge Hensel is the executive communications and marketing officer for the College of Engineering where she leads an award-winning team of writers, designers, videographers, developers and marketers who steward the brand for Michigan Engineering. Her background is rooted in the science of communications; the theory of collaborative leadership, elegant communication and managing complexity; and the practice of visual communications, journalism and digital strategy. She has presented at conferences such as HighEdWeb and CASE, and has taught courses in visual communications and web strategy.

Nicole Casal Moore is an award-winning science communicator who serves as news director at Michigan Engineering, where she leads efforts to tell the world about the impactful research and education happening at the college. She has previously worked as a journalist, a public affairs specialist and a university science writer. She's driven by a duty to inform the public and advance science literacy.

Dr. Seth Guikema is a Professor in the Department of Industrial and Operations Engineering and the Department of Civil and Environmental Engineering at the University of Michigan as of August 2015. Prior to this, he was an Associate Professor in the Department of Geography and Environmental Engineering (DoGEE) at Johns Hopkins University. He is also an adjunct Professor II in the Department of Safety, Economics, and Planning at the University of Stavanger in Norway, and a Data Science Research Fellow at One Concern, Inc., a Silicon Valley start-up.