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Aerospace Engineering pres.

How to effectively promote your research

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Please join us Thursday February 4th 12-1:00PM EST for a discussion with Laura Lessnau (University of Michigan News Director) and Nicole Casal Moore (COE Director of Communications) on how to effectively frame your research to promote your findings to the general public.

Laura directs the news enterprise with a staff of primarily former journalists dedicated to telling meaningful stories about the university to the world. The news team develops strategic communications plans that include news stories, media pitches, multimedia presentations, social media outreach, experts advisories and news websites. Michigan News includes an international team of storytellers who translate stories and reach out to audiences in four languages.

Nicole spent five years as a newspaper reporter covering natural resources, agriculture and environment, as well as state and county governments in California and Virginia. She worked as an online magazine editor and public affairs manager at the National Conference of State Legislatures in Denver for five years. She has been a science writer and public relations representative at Michigan News and the U-M College of Engineering since 2007.

Please RSVP in advance: https://forms.gle/PZwNUwAJ9WTuBRWf7
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