Katie is a seasoned public relations expert specializing in earned media across both consumer and corporate clients. As a former producer for Good Morning America and with nearly 15 years of experience in public relations, Katie uses her broadcast background and top-tier media relationships to develop creative stories for her clients and bring them to life. Currently, Katie is guiding several global and national brands through a very challenging media landscape, including Hyatt, Ancestry, Univision, Carhartt, Lenovo, Tinder and many others.

Prior to Zeno Group, Katie oversaw day-to-day communications and acted as a spokesperson for FOX News Channel which included outreach for on-air talent, breaking news, feature stories, ratings and 24/7 crisis communications. Prior to FOX News, Katie led communications strategy for some of the most recognizable lifestyle brands in the country including Casper, LIFEWTR (PepsiCo), Nextdoor, Timex, The Avon Foundation for Women and Target. For Target, Katie launched several designer partnerships with the company (Missoni, Lilly Pulitzer, Nate Berkus) and worked on the “Wonderland” concept store that put the company on the map for innovation in retail, kickstarting the brand’s big comeback. Her time at GMA was spent producing lifestyle segments related to cooking, fashion and home design. Katie, a self-proclaimed “generalist”, has worked closely with talent from C-suite to celebrities and everything in between.

Katie graduated at the top of her class at University of Michigan, served as commencement speaker in 2018 and alumni guest speaker in 2007 for the Department of Communication and Media.

In this session, Katie will explain how she got started in the industry and steps you can take to break through to land your dream job. She’ll provide a quick glimpse into her day-to-day job, how the pandemic has affected the media landscape and field any questions you may have about working in PR.